- Appointed CEO of Tunedly to ensure operational consistency after founders were finding it hard to manage the business post-COVID: https://world.einnews.com/pr_news/693878599/tunedly-ushers-in-new-era-with-visionary-leadership-with-ben-jackson-and-katja-glieson-propel-innovation
- Spearheaded creative direction and visual branding across all marketing channels, collaborating with cross-functional teams to align concepts with business goals, resulting in strong brand recognition and recall.
- Managed and mentored an in-house team of designers, coders and writers, providing creative leadership from concept to execution in a collaborative, feedback-driven environment.
- Facilitated ideation sessions and concept development workshops with cross-functional participation, generating innovative creative solutions aligned with marketing briefs.
- Partnered with external agencies and freelancers, overseeing creative direction and reviews to maintain brand consistency and ensure quality standards across all creative outputs.
- Translated marketing briefs into compelling visual narratives that resonated with target audiences by leveraging strong design sensibilities and meticulous attention to detail.
- Identified opportunities to streamline creative workflows through continuous process improvements and implementation of scalable solutions, optimizing diverse projects and platforms for efficiency and sustainability.
- Took ownership of the entire pipeline of all projects and the Tunedly platform, managing the creative input from various musicians and artists using a custom CMS, Auth0, ServerPilot, MODX, Amazon Web Services, Filestack, Mailchimp, custom PHP, Stripe and other services to ensure customer retention, engagement and successful fulfillment of all orders